The work should come to you.
Most software waits. You open the app, you check the tab, you remember to follow up. The burden of noticing is always on you — and when you're running a business alone, noticing is the thing that slips first.
The Herald inverts that. It does the reading and the remembering, and it comes to you when there's something worth your attention. The default state isn't a screen you have to check. It's quiet — until it isn't.